Club L London launches on Middle East platform Ounass

Billed as a “major milestone in its global growth journey” womenswear/lifestyle brand Club L London has launched on Middle Eastern luxury e-commerce platform Ounass.

Marking the brand’s official entry into the region’s premium retail landscape, customers across the UAE, Saudi Arabia, Kuwait, Qatar can “enjoy a localised, seamless shopping experience” from the London-based brand.

Launching with a curated selection from its Eminence collection, Ounass allows access to exclusive styles “that embody the brand’s elevated, modest-inspired silhouettes and signature occasionwear”.

Future seasonal edits will designed specifically for the region, it noted, while the brand will continue to invest in the Middle East through influencer collaborations, regional pop-up experiences, and tailored campaigns, it added.

“This is a significant moment for [us],” said Club L London founder and CEO Katie Randev. “Ounass is the leading destination for luxury fashion in the Middle East, and being part of [its] curated platform reflects the strength of our customer base and the appetite for elevated occasionwear across the region.”

The launch follows “a landmark year” for the brand that has experience “exceptional” revenue growth and international expansion, recording more than 300% year-on-year growth across the Middle East region in that period.

And with 10 international websites now live, including dedicated sites for the UAE and Germany, Randev said the business “is scaling rapidly”.