Sergio Tacchini drops latest collection in Selfridges as it launches London-based campaign

Sergio Tacchini has been putting a big push behind its presence in London’s Selfridges this year and its latest move is the launch of its AW25 collection there, complete with campaign imagery shot on film by Jasmina Wood across London’s landmarks, “a nod to the brand’s deep roots in the city’s street culture”. 

The company said that “the capital is more than a setting, it is part of the brand’s DNA. From music collectives and terrace culture to the city’s underground fashion movements, London reflects the energy and individuality that Sergio Tacchini continues to inspire”.

The launch of the mainline collection online and in-store follows the success of the Wavey Garms collaboration with the retailer and the DeLorean car wrap in-store, “marking another key cultural moment for the brand”. 

Back in July it also opened a pop-up at Selfridges to run for a month and coinciding with the Wimbledon tournament.